Email me at zoevsalinger@gmail.com.

EDUCATION
Bachelor of Arts in Journalism and Political Science 
UNIVERSITY OF IOWA – Iowa City, Iowa

WORK EXPERIENCE 

SURVIVOR JUSTICE CENTER, Los Angeles, California 
(March 2025 – Present) 
Communications Manager
• Lead the growth of Survivor Justice Center’s social media presence across Instagram, LinkedIn, and Facebook; within six months, increased Instagram reach per post by 175% and gained nearly 100 new LinkedIn followers
• Produce an annual impact report in both print and digital mediums highlighting key program achievements, advocacy initiatives, and donor stories; collaborate with clients using trauma-informed practices to develop authentic survivor testimonials
• Curate and distribute a monthly newsletter to nearly 5,000 subscribers via MailChimp; draft Executive Director letters and statements addressing current events relevant to the survivor community
• Manage collaboration with consultants supporting organizational growth and rebranding efforts, including SEO specialists, website redesign teams, and brand book developers
• Design and maintain branded print materials including event signage, client guides, legal documents, and fundraising collateral; ensure timely delivery and accuracy in collaboration with external vendors

THE PEOPLE CONCERN, Los Angeles, California 
(February 2024 – March 2025) 
Marketing Coordinator II 
• Directed the creation and production of materials for monthly fundraising campaigns, each centered on The People Concern’s programs and values, including a campaign that raised over $9,000 for essential hygiene programs 
• Managed and updated the agency website using WordPress, ensuring timely and accurate content in coordination with program teams such as outreach, permanent housing, and harm reduction
• Conceptualized and produced written and visual multimedia (video, infographics, print  media) content for social networks, email lists for a variety of audiences (small and large scale donors, advocacy supporters, volunteers), website, and donor solicitation
• Expert in tailoring content to align with specific agency goals, including campaign goals of fundraising, increasing volunteer recruitment, and furthering brand awareness 

THE PEOPLE CONCERN, Los Angeles, California 
(March 2023 – February 2024) 
Social Media and Marketing Coordinator 
• Amplified transformative stories aligned with agency-wide benchmarks of trauma informed care, harm reduction, and housing-first principles 
• Curated and optimized content across Instagram, Facebook, LinkedIn, and Twitter, leveraging  audience insights and data-driven metrics; achieved double digit engagement rates on both Facebook and Instagram over a 6-month period 
• Orchestrated multiple short-form video productions to highlight unique voices and  programs across the agency 

THE PEOPLE CONCERN, Los Angeles, California 
(August 2022 – March 2023) 
Corporate Volunteer Group Coordinator – Corporate and Community Relations
• Managed multiple volunteer initiatives spanning ten locations, such as large-scale move-in events, sack lunch assembly, and community events; engaged corporate donors, churches, and schools for impactful community involvement 
• Secured and coordinated delivery of 4,000+ holiday gift donations to 30+ permanent supportive housing sites
• Developed and delivered community tours and presentations to potential donors and volunteers, showcasing Skid Row and Westside interim housing sites, access centers, and community spaces

BIG BROTHERS BIG SISTERS OF JOHNSON COUNTY, Iowa City, Iowa 
(August 2021 – August 2022) 
Programming and Marketing Coordinator 
• Crafted impactful printed collateral for community partners, such as volunteers and event sponsors, leveraging Canva,  Photoshop, and Illustrator to produce compelling flyers, pamphlets, brochures, and t-shirts 
• Assisted with 5 fundraising initiatives, including an annual Bowl for Kids’ Sake  event, driving over $75,000 in contributions through targeted mail, email campaigns,  and social media 
• Analyzed post-event social media reach and email data, providing actionable insights  to the Board of Directors for enhanced communication strategies

DIVISION OF DIVERSITY, EQUITY, AND INCLUSION, University of Iowa, Iowa City, Iowa
(May 2021 – August 2022) 
Communications Intern 
• Maintained knowledge of current campus events to plan and produce content that highlighted underrepresented communities at the University of Iowa
• Managed social media calendars on both Sprout Social and Microsoft SharePoint for Instagram, Facebook, Linkedin, and Twitter; ensured daily engagement with an average of one post per account 
• Crafted compelling social media video, including accessibility features such as audio description and captioning, in accordance with University guidelines

IOWA CITY AREA BUSINESS PARTNERSHIP, Iowa City, Iowa 
(January 2021 – August 2021) 
Communications Intern 
• Curated and oversaw social media content for four accounts, including a Facebook  page with nearly 3,500 followers 
• Cultivated strong relationships with community businesses and communities of interest, securing content collaboration through photo and video while promoting member businesses’ growth and development

KANE COMMUNICATIONS GROUP, Milwaukee, Wisconsin 
(September 2020 – December 2020) 
Fall Social Media Intern 
• Created captivating brand journalism assets for clients’ and company websites, including Catholic Financial Life and the City of Milwaukee, Wisconsin
• Adapted long-form video content to create digestible and impactful social media  videos for prominent entities, such as the City of Kenosha, Wisconsin 
• Orchestrated and executed effective social media calendars for Kane Communications  and its clients, driving measurable engagement and growth